
There is this thing in small business that can be at times devastating, but at times the most amazing feeling there is. Its called momentum. With what I do, we have ideas floating around daily like flies in the office; we swat them around, some allude our criticism, some die by our critical hand. But in the end, there are always 1 or 2 left in the window sill, waiting for the window open so that they may be free to fly into the world. One such 'fly' in my office is the iROCKe streaming platform, which I have been trying to develop for close to a year. Like the article in the Easy Reader said, I've been trying to break down the walls of Saint Rocke - imagine our little old brick building being as big as the coliseum. Well, for the Rebelution show, it was. 133,000 people virtually in Saint Rocke. And so now the momentum has shifted and that rock that Sisyphus was pushing up the hill finally made to to the top...and for those reading, we all get to enjoy. In April we start our series officially, and the first band that just confirmed is NOFX. Now you guys might think, ok, pretty cool. But if you know the music business, for a band like NOFX to play Saint Rocke is like the LA Dodgers playing a game at Torrance High (no offense Saint Rocke, no offense Torrance).
Saufua if you're reading this you're laughing. Chris is my good friend from the flatlands. Anyway, NOFX draws shows of 2000-3000 people, and they are playing a venue of 290. Hence momentum swing. In addition, we have Jim Lindbergh (former Pennywise singer) and our local favorite Colleen (pickupchick.com) hosting the show. And guess what, I got tickets for my blog readers. You guys were part of the negotiation. So, pretty soon you're going to see promo for 8 shows in April /May with bands that you would never think would play the South Bay. And on this little private blog here, we're all gonna hook it up and see some amazing shows. and we're going to see them free. thanks for reading, and go shift some momentum your way. aj.s