I book a band. I negotiate with the agent on a price. Then I negotiate with their management on specifics on the contract. Then I spend money marketing them & pushing their product (band). Then, day of, I argue with the tour manager on things like dinner menus. Then, I pay them. If the night is a success, the venue makes some money. Then I pay licensing fees to big companies that never even pay the artist back. Throughout the whole process, the venue/promoter (me, and by the way, i hate the word, promoter) is looked upon as the opponent, not as part of the equation in making an artist successful. End of the day, question: what is the motivation for the venue?
MOTIVATION. MOTIVES. Always been an interesting word. Whats behind the action of an individual or group? What drives or motivates the words coming out of someone's mouth. You hear the "chess" analogy alot, especially in the business sphere, but also in relationships, group settings, even foreign relations. I've got to thinking: Do people even know they are playing?
Let me give you some examples. You dont want to date someone anymore, so you become distant. You are negotiating a contract, so you become quiet and let the other person talk first. You are worried about how you look in a dress so you call up your bigger friend to go out that night (girls only). Nuclear war tit-for-tat. Congressman hating on gay marriage & hookers and then getting caught, literally, with their pants down. Get it? My point is this - why has the world become so coy? what happened to just asking for what you want, or would like to get, being open to compromise, and cultivating a society where nobody had to question motives? Where everyone was themselves (be yourself, everyone else is taken (Oscar Wilde). Is that too utopian?
Lately things have happened in my life where my motivations have changed. my motivation for waking up in the morning. I found myself wrapped up in progress, money, success. But in that equation, I thought that those equaled being content, and I've found that I had it completely backwards. Contentment first, the others after. Because as I was interacting with people, my motivations (PMS-progress,money,success) we're driving my actions - were my motivation - and I wasn't always being the type of person I wanted to be: someone that does things because they are fun, because they provide inherent value.
It's like drug addiction. Chess mentality addiction. You become good at it, and manipulation starts rearing its head as well. And then you're doing your thing, and you get an email about a possible Blues Traveler play. And you forget all the progress, money, etc. and you just say, holy shit, i drank my first beer to Blues Traveler music back in 91. And you do everything you can to get the show, just because its going to be awesome. no other reason.
And its like surfing. In a split second, you return to what you were meant to be. Human.
Thursday, August 19, 2010
Wednesday, August 11, 2010
BEER PONG???? Management Meeting Vote
So how do we come up with what we do at Saint Rocke? How do we come up with a promotion, figure it all out, and finally, AGREE on it? Well instead of trying to explain it, I thought we'd show you the final vote process at our management meeting and introduce some of the team. This is what happens every Wednesday in our office - and this week it was the discussion and vote on the BEER PONG promotion.
Check out the vote, and meet some characters!
Check out the vote, and meet some characters!
Wednesday, August 4, 2010
Does the South Bay have a cultural side?
As I was at the 6man tournament in Manhattan last weekend, surrounded by volleyball, booze in gatorade bottles, cunning costumes, and an oversupply of teens trying to fit into an adult world, I asked myself if that event, being the most crowded, was really the apex of life in the South Bay. I mean, where are the art shows? the true wine tastings (not the fake restaurant ones)? the poetry or political banter, the film night, or even a Ginsburg coffeeshop reading of Howl?
Now, I know for a fact there are people in the South Bay that have culture. That's not the question. Those people know art, wine, poetry, history, and all the rest; but usually they go outside the bubble to find it. Why? Does beach life consume so much of the beach culture that there is no room past surfing, vball, or boozing on a saturday? And don't get me wrong, I'm not harping here - I'm just wondering. Where do you go for art? for a wine tasting, or listen to somebody rant over why the government is corrupt? I can't find anywhere.
Case in point : Saint Rocke. Monday night Kinky Friedman played. This dude ran for governor of Texas, rubs elbows with Willie Nelson, Bob Dylan, Waylon Jennings, and a ton of other famous people, had a huge writeup in the LA Weekly, and yet the South Bay crowd didn't get it. Or did they? Next week we have a group of musicians from a refugee camp in Sierra Leone, a truly amazing story, and truly life-altering music & hope. I love it - I get to meet & talk to these guys, learn about their past, learn about how the world has brought them to where they are. If you are into these things, you HAVE to see this show. And well, if you're hungover from the rager on Sunday, I understand. Be well South Bay.
http://refugeeallstars-audience.fm/ to check out Sierra Leone Allstarts
Now, I know for a fact there are people in the South Bay that have culture. That's not the question. Those people know art, wine, poetry, history, and all the rest; but usually they go outside the bubble to find it. Why? Does beach life consume so much of the beach culture that there is no room past surfing, vball, or boozing on a saturday? And don't get me wrong, I'm not harping here - I'm just wondering. Where do you go for art? for a wine tasting, or listen to somebody rant over why the government is corrupt? I can't find anywhere.
Case in point : Saint Rocke. Monday night Kinky Friedman played. This dude ran for governor of Texas, rubs elbows with Willie Nelson, Bob Dylan, Waylon Jennings, and a ton of other famous people, had a huge writeup in the LA Weekly, and yet the South Bay crowd didn't get it. Or did they? Next week we have a group of musicians from a refugee camp in Sierra Leone, a truly amazing story, and truly life-altering music & hope. I love it - I get to meet & talk to these guys, learn about their past, learn about how the world has brought them to where they are. If you are into these things, you HAVE to see this show. And well, if you're hungover from the rager on Sunday, I understand. Be well South Bay.
http://refugeeallstars-audience.fm/ to check out Sierra Leone Allstarts
Wednesday, July 28, 2010
Own the Bar...Make the Decision
I am humbled.
Last post was rad. So many great ideas, so much good feedback. Some classic ones as well (Sophia). So much so, that I thought it'd be cool to do a contest...so here it is. Monday night football is rapidly approaching, and if you've rolled Saint Rocke on a MNF, you know that its full, its packed, and it's a cool place to watch the game with a chill vibe. Thing is, I cant figure out what to do after the game. Football + live music doesn't go to me, so SR is going to take the night off of music. But I wanna do something fun that night to end the game...and here are some ideas. So here is the contest; if you come up with an idea for MNF post game that we end up using, you get free entrance to Saint Rocke through the whole football season to any show you wanna see. If you're a music junkie, thats some serious dough. So step out of your office, your home office, or off your headset, and become a bar owner for a minute. Here are some ideas, some diving boards, with which to make your creative flow jump...
1. PingPong on the stage post game. weekly tournament
2. Beer Bingo
3. Music Trivia
4. Concert Night DVD - show a concert DVD of favorite artists based on votes
Alright. Get in our heads. Whadda we do???????
Last post was rad. So many great ideas, so much good feedback. Some classic ones as well (Sophia). So much so, that I thought it'd be cool to do a contest...so here it is. Monday night football is rapidly approaching, and if you've rolled Saint Rocke on a MNF, you know that its full, its packed, and it's a cool place to watch the game with a chill vibe. Thing is, I cant figure out what to do after the game. Football + live music doesn't go to me, so SR is going to take the night off of music. But I wanna do something fun that night to end the game...and here are some ideas. So here is the contest; if you come up with an idea for MNF post game that we end up using, you get free entrance to Saint Rocke through the whole football season to any show you wanna see. If you're a music junkie, thats some serious dough. So step out of your office, your home office, or off your headset, and become a bar owner for a minute. Here are some ideas, some diving boards, with which to make your creative flow jump...
1. PingPong on the stage post game. weekly tournament
2. Beer Bingo
3. Music Trivia
4. Concert Night DVD - show a concert DVD of favorite artists based on votes
Alright. Get in our heads. Whadda we do???????
Thursday, July 22, 2010
A little help from my friends...
Different type of post today. Gonna share a business question with you all...
Im sure most of you have already been to Saint Rocke a few times, and from what I gather, most people like the vibe. Good shows, good room, etc. But one thing we have that alot of people dont go for is our kitchen. We really do have some good food, and the happy hour is pretty sick by any standard ($5 for anything until 730pm), but we should be busier. Have any of you been to happy hour? did you like? what can we do to make it more alluring for people? is the deal good?
Help a brother out. Need some good critical feedback. If you guys give me some good feedback I'll hook you up with some tickets for a show if you want. Thanks all. Have a good thursday....
Im sure most of you have already been to Saint Rocke a few times, and from what I gather, most people like the vibe. Good shows, good room, etc. But one thing we have that alot of people dont go for is our kitchen. We really do have some good food, and the happy hour is pretty sick by any standard ($5 for anything until 730pm), but we should be busier. Have any of you been to happy hour? did you like? what can we do to make it more alluring for people? is the deal good?
Help a brother out. Need some good critical feedback. If you guys give me some good feedback I'll hook you up with some tickets for a show if you want. Thanks all. Have a good thursday....
Monday, June 28, 2010
EUROPE or bust...on a search for music. Not Russell Brand

So Im going to Europe this week. France to be exact, mix in a little Italy if I get bored. Im going to get some inspiration. For Saint Rocke, in the gastro world, the cocktail world, and also to just plain get out of the USA for awhile. I figure I either need to validate my concerns, or go there, and come home with my mouth shut, and thankful I live in the USA (which I am, but you know...)
So first, anybody got any good info for me? Paris, Bordeaux, Nice, San Tropez...any good music connects? I want to go to some little side street in Paris, drink red wine all night, and listen to some crazy insane music that resembles carla bruni (guilty pleasure). maybe fall in love, get my heart broken by some french intellectual ideologist who wants to change the world and end hunger. and likes wines (prerequisite). Isn't Paris the city of love? what the hell does that mean anyway?
Secondly, any restaurant ideas for me? places to eat? cant miss locations? would love to know.
And lastly, San Tropez. My friends pick. I would try to make that crazy house music bass sound right now, but im writing, not talking. i have a feeling i'll be able to take this for 1 night, till 4am, and then be done with it. But like an ambitious 33yr old feeling 20, i'm gonna give it my all. :) maybe thats why i got my cholesterol levels checked last friday. anyway, bon voyage, and enjoy some good shows while im gone!
Thursday, June 24, 2010
Gavin Rossdale Show Just got another Fan

I have to admit. Not the biggest Bush fan initially. I tend to shy away from things that pop culture glamorizes. If you know me, you've heard of my intense ban on mac products (apple) because i dont want to fall victim to their decisive and hypnotical marketing efforts. Its not always smart, and doesn't always serve me well. But goddamnit, they won't get me!
And tonight, as I rolled down to check Gavin Rossdale of Bush's set, I was in the same mood. Uh, okay. Not a huge fan, big for Saint Rocke though. Go make an appearance, you know, talk to people get feedback etc.etc.
Holy shit. That guy is (1) super talented, (2) sounds as good live - his voice - as he does on record, and (3) is a genuinely cool guy. While I was there (not super long, as I get anxious and nervous in my venue - i start getting ocd about stupid things and cant relax) he not only played some sick tunes, but covered "landslide" acoustic, and told a story about his kid in which he alluded to Saint Rocke, and how his kid was baptized Saint Rok.
And that being said, I have to publicly display my musical affection and "cool guy" reverence for Gavin. Wow. what a show. You missed it again! He just played in front of 280 people, and in 5 months, you'll see him play in front of 50,000 people. If you haven't seen a show down here, you are missing out - the intimate vibe is the way to go.
Tuesday, June 22, 2010
Ok then, here's a test...an OIL test

American culture dumb? lots of feedback, lots of weed proponents saying its not the herb. Let me be clear, Im not hypocritical. Was just saying - those who are smart know how to get it, and they do. But if the tards just need to walk in the store and get it - thats what im worried about. Is it really even illegal? doesnt seem like it.
I digress.
lets see how sensitive south bay is to the world. We were asked to be a part of a 60 venue fundraiser for the Oil Spill down in the Gulf - to help raise a music fund for it. Iglu and Hartly, a solid band, is playing for the cause. Lets see how many people actually care and would listen to some good music over a beer to contribute to the cause.
And then we could be on it....Any takers?
Monday, June 21, 2010
Is American Culture Stupid?

Yes, I said it. Not the first, not the last.
Have you noticed? car commercials have a bikini on it...does that make you wanna buy a car? a television show is super famous because they follow around 21's in hollywood who argue, fight, and spend daddy's millions. Villain or no villain, Spencer is not that fun to watch, and Heidi is not that hot. Jersey Shore is perhaps the best example, and the most honest. Fuck it. Put 5 italian dudes that are steretypes, that love fucking, fighting, and working out, throw them in with 5 italian chicks that, to be honest, i can't figure out what they like, add nicknames like snooki, and "action." That little recipe made Snooki 10k per appearance in 2010. Appearance? What does she actually do?
I remember when my Dad explained famous people. They could do something no one else could, or they did it in a unique way. Sammy Davis, Jimmy Durante, Sting, MJ, etc.etc. I could go on and on. And now? what do they do? Fist Pumps.
Don't get me wrong. If I was Snookie, Id take that to the bank. the point is that there is a market for it, that WE provide. America. Gone is classic literature, original dramatic movies. Replace with books on tape and remakes of 70/80's tv shows like ATeam. Pity the fool.
What are we going to be like in 20 years? I think Im the only one around who is against legalizing weed only because it'll make our culture even more retarded than we already are.
Is anybody seeing this?
Tuesday, June 8, 2010
Just a Great Moment....

Monday morning. Wake up. Have Coffee. Estimate damage control over the weekend - paperwork, what got broken, upcoming events. Have meetings (i hate meetings, useless most of the time). Robot work is what monday is all about. Getting caught up.
But this morn I got a treat. A friend of mine is doing some work for me, and this weekend his son played for the Hermosa Little League Championship, and he is the coach. Well, this morning, I got to hear a full-blown, play-by-play recital of the game from a father beaming with pride. He remembered every bunt, every pitch, every at bat. You could see the admiration for his son dancing in his eyes as he told me about the politics of LL baseball, the screaming parents, the haters. It was classic.
And on a certain Friday night, you would never know, but this proud Father would be jumping around on the Saint Rocke stage singing about love, drugs, peace, fighting, and everything under the sun.
And I thought to myself : what a lucky guy I am. I get to see inside the veil, the human side of these artists. The side we never usually see. It inspired me to start a series at Saint Rocke on exactly that. So Im going to delve into another new little project, and I'll let you know as it rolls.
Sound interesting?
Monday, June 7, 2010
THE #&*$(*$ SHOW WEDNESDAY - IMPORTANT!!!!
For some of you, we didnt have your email list....if you YELPED, please copy your review, and send to asanfy@aol.com AND INCLUDE YOUR EMAIL SO I CAN GET BACK TO YOU.
This is the list I have so far of the people that have tickets, and I want to keep my word...let me know.
This is the list I have so far of the people that have tickets, and I want to keep my word...let me know.
| Tyler Critelli | + 1 | no |
| Jason Weber | + 1 | no |
| Frank C | + 1 | x |
| Sean Maloney | + 1 | no |
| Rane | + 1 | x |
| Megan Williams | + 1 | no |
| Tanya Monaghan | + 1 | no |
| Judie | + 1 | x |
| Arian Barnett | + 1 | no |
| Peter | + 1 | x |
| Ashley B Lewis | + 1 | x |
| Jonathan Roberts | + 1 | x |
| Tami Ellett | + 1 | x |
| Lisa G. | + 1 | x |
| Michael Hillson | + 1 | x |
| Jim S | + 1 | x |
| Sherry | + 1 | x |
| Sheri | + 1 | t |
Wednesday, June 2, 2010
An HONEST Thank You

Everybody knows what I did. It's no secret. Fight fire with fire (which if you think about doesnt make sense, you should fight fire with water). But anyway, I hate YELP, dislike the negativity of the YELP community, and so with this private show, thought hey, why not try something out. What I thought I'd get were some unthoughtful quick replies on Yelp about Saint Rocke being cool, yah, yah,yah. But really, some of the responses you posted honestly gave me chills, and reinforced the reason I do this - to have a place where people love seeing live music, free and clear. And so thank you for those of you that made an effort to let people know that we're trying hard, and that we're in some way helping music live down here. Really Really Appreciate it. And all you that did that, rest assured, Im emptying my inbox tomorrow and you got your tickets, and we're going to party on Wednesday for sure. I personally love this band/guy, as he just imbibes what Saint Rocke is about. For those of you that don't know the play, if you REALLY ACTUALLY LIKE what we're doing at Saint Rocke, I ask that you tell the world how you feel on YELP.com and I will reward your work with 2 free tix to the secret show next wednesday. And by the way, did anybody see the YELPER who freaked out at gave us 1 star because she read the blog? really? you actually missed out on a great show - but we'll all have fun for you. later.
Tuesday, May 25, 2010
Tickets to the next SECRET SHOW : June 9

Quick one : We have another artist playing on JUNE 9 that we CANNOT ANNOUNCE, nor can you even purchase tickets. They gave me some tickets for my friends, and so IM GIVING THEM TO YOU GUYS, because you're what makes Saint Rocke run...music lovers. So..... here's what I ask...
1. Read my last blog.
2. Go to Yelp and either hook Saint Rocke or Union Cattle up. NOTE: do not lie. If you hate Saint Rocke, or UCC, don't do this.
3. Send me a reply on the blog saying you've done that, and I'll hook it up with 2 free tickets to the secret show.
So far secret shows : NOFX, Cypress Hill, and many others. I ain't lying. I love this artist. If you know my vibe, you'll know why, and he is probably going to be playing in the summer concert series that I'm booking in Hermosa. Rocke on peeps.
Monday, May 17, 2010
YELP this.

I've had enough. I've tried to play it cool, play the rules, listen to their ad calls about why I should pay Yelp to help me even though people take shots all day...well, you know what? Screw YELP. Screw you YELP, the creator of YELP, and all of you people that hammer down on small business owners everyday. You guys blow; you are what the world does NOT need more of - negative people that slam others, with no offers or suggestions on how to improve. Pretty rad. Go USA. And then you have the nuts to call me and ask me advertise on your site? As they say in Strange Brew, "take off eh".
At the bottom of the USA economy is the small business owner. We're the donkeys. We employ the people, get hammered by the state and Fed over taxes, have insanely unfair labor rules (did you know we can't even fire people that steal?), and pretty much get bent over by everybody (note: see new healthcare bill. who is carrying that load? small business). Still, that being said, we happily oblige because only here in our country can you start something from nothing and make a living doing what you love. So we say, cool, some for you, some for him, some for her, and the little snibbets that are left go in our pocket.
And we work tirelessly to make our businesses cool (at least I know I do, and my partners do). We work all night, we basically talk business all the time (wives and girlfriends can attest to that), and our work pretty much becomes a part of our identity. Take the ROCKE for example. If you know me, and you've been to Saint Rocke, you know my soul is on the wall. I had a tool belt on when we built that place, and I know where every plumbing, electrical, data, and sound line is in that building. I spent all night (2nd note: when i saw all night, i mean all night, like 11pm-8a because we're open the other hours) before NOFX rewiring our entire lighting rig just to be sure that it would look sick. And I do that because I love to. But occasionally we screw up - some food comes out wrong, servers screw up, we screw up. It happens. It happens to all of us. When is the last time you messed something up? thought so. we're human.
And then I go to YELP, and I see this goddamn people YELPING all day about this and that - too expensive, too salty, they didnt tell me happy hour lasted only till 7, free this, free that. And well, I've been YELPED out. We own Saint Rocke, the Union Cattle Co, and now Ocean Bar. And they aren't perfect, but I think they are pretty fucking cool, and if they are not, give us some suggestions to make them better, which I truly mean (my email is asanfy@aol.com). But imagine a stranger slamming your job, or your efforts, and giving no good feedback. It sucks, and so therefore, YELP sucks. YELP in a nutshell: an internet nerd got a community of people whose mantra screams "misery loves company" and is making a ton of money off people who actually think that YELP is unbiased. Right. Sit in on a sales call they make...you'll see.
So here is my plea.
If you YELP - take the Y out add an H. HELP. help businesses be better.
If you dont YELP - dont start. does this really make anybody, or the world better? nope.
and if you want to, join me in going onto yelp and fighting back. gloves off baby. you slam me, i slam you. im just one small business owner, but im over it.
You think Im off base?
Tuesday, May 4, 2010
TRIBUTE BANDS - super fun or bad taste?

So, I've been getting hit up by arch rival groups lately about the same thing...the same issue...and its got me puzzled. If you know me, I'm not very 50/50 on anything; I have an opinion (usually not right), but regardless, I have one, and I'm vocal about it. BUT, here, Im experiencing a real life, bonafide, cant-figure-it-out crux. a quagmire if you will.... SHOULD I HAVE TRIBUTE ACTS AT SAINT ROCKE?
One side : No way. To be a real music venue, you cannot have those bands, as they do not promote and culture the development of music. They capitalize on music already written, without paying royalties, and they don't add to the creative soup of the music world. (fans : bookers, agents, music aficionados).
Other side : Dude, relax. Stop taking yourself so seriously (since when did musicians become so serious anyway?). Music is music, and come Friday evening, after I've been slaving for the man all week long, I want to have a beer (or two) and listen to some good ass live music, and yes, I wanna hear some music I know and love, not some twenty something crying about the man & the state of the world in a song i've never heard, and wont remember for 20 seconds. I wanna hear some Sublime, some Cash, some Dave Matthews. and these guys are freaking good - so cut em some slack.
See what I mean? they both have a point. Thoughts? (and by the way, funny i bring this up now - Superdiamond playing this weekend, and they dominate).
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